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PEST Analysis

S/M/345. Key elements to consider in formulating an effective marketing mix, case of IKEA

WORDS:
2000
DATE:
2008
PRICE:
29.99 GBP

The paper examines the benefits of an effective marketing mix strategy using the examples of the furniture manufacturer IKEA. The principles of the marketing mix (four Ps) and STEP analysis are outlined with reference to IKEA practices.

 

KEYWORDS: Marketing mix, four Ps, STEP, IKEA,

 
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