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PEST Analysis
S/B/562. Scenario planning for companies in dynamic environments
- WORDS:
- 3250
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper considers and defines scenario planning – the detailed and plausible view of how the business environment of an organization might develop in the future based on grouping of important environment influences and drivers of change about which there is a high level of uncertainty. The study analyses the need for scenario planning and the scenario planning process – the research analysing the scenario planning approach of Waterstones bookshops, Electrolux, and Apple Inc., and discusses how methodologies, such as PEST and Blue Ocean Strategy (a creative, visual exploration of new market territories against current industry trends) can shape scenario planning.
KEYWORDS: Scenario planning, business environment, business development, PEST, Blue Ocean Strategy, Waterstones, Apple Inc, Electrolux,
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