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PEST Analysis

S/B/321. British Airways: present and future

WORDS:
4600
DATE:
2008
PRICE:
49.99 GBP

The paper reports on the performance of British Airways (BA) with the focus on BA operations in Europe, especially in UK. BA environment and market are characterized, PESTEL factors affecting the airline industry are outlined, competitor analysis is conducted, scenarios of BA development in the next 20 years are presented.

 

KEYWORDS: British Airways, BA, PESTEL, airline industry,

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