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PEST Analysis

P/B/823. Definition of PEST analysis

WORDS:
2000
DATE:
2006
PRICE:
29.99 GBP

The paper examines the PEST model of analysing a company’s marketing environment highlighting the meaning of each set of factors (i.e. political, economic, social and technological) and the value of their analysis for gaining competitive advantage. PEST analysis

 

KEYWORDS: definition, pest,

 
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