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PEST Analysis

P/B/146. PEST, Porter and SWOT analysis of McDonalds (US focus)

WORDS:
2500
DATE:
2004
PRICE:
29.99 GBP

This paper analyses the fast food industry providing a detailed overview of the current macro and micro environment of the industry by applying the PESTLE and Porters Five Forces tools. In addition, the paper contains a SWOT analysis of McDonalds, one of the biggest international fast food restaurants.

 

KEYWORDS: pest, porter, swot, mcdonalds, us, focus,

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Received thanx great paper J.C.