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C/M/929. Youth Brands and Marketing in the Multimedia Industry. CRM between Suppliers, Consumers (Youth) and Purchasers (Parents): I-Pod/I-Tunes Brand
- WORDS:
- 3300
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper examines the role of Customer Relationship Management (CRM) in the success of youth brands indicating that the supplier deals with the consumer (the youth) and the purchaser (the parent) and highlighting that it is essential for the supplier to have a relationship of trust with the parent, and an image-based appeal to the youth market. The study is conducted focusing on Apple's I-Pod/I-Tunes brand and emphasizing the need of tertiary relationship in the educational market. The study uses analytical models of PESTEL, Porter's Five Forces, STP marketing and the 7 Ps of service marketing.
KEYWORDS: Customer Relationship Management, CRM, PESTEL, Porters Five Forces, 7 Ps, Four new Ps,
Other Papers On: Porter's 5 Forces Analysis
Other Papers On: PEST Analysis
Other Papers On: Apple Computer Inc
Other Papers On: Customer Relationship Management (CRM)
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Thanks for ur excellent service. I received the paper only in one minute of payment.Michail
