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PEST Analysis
C/M/1541. Managing Change and Innovation in Royal Mail
- WORDS:
- 3300
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper looks at the external and internal challenges faced by the UK Royal Mail (RM) Group reviewing their background and PESTEL features, describing the current work design, and addressing the need for the innovation and upgrading of the RM sorting and distribution processes. Approaches to change management (CM) are discussed with references to related cases and CM theory. SWOT analysis of RM with regard to change is conducted, associated risks are identified. New machinery proposed for the sorting process is described analysing associated innovations and changes in the normal working practices. The objectives and benefits of the innovation are highlighted considering the problem of resistance to change and advising on a step by step change procedure.
KEYWORDS: Royal Mail, change management, innovation, PESTEL, SWOT,
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