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PEST Analysis

C/F/468. Strategic Financial Management of Easyjet

WORDS:
1200
DATE:
2008
PRICE:
19.99 GBP

The paper explores the financial and non-financial performance of Easyjet, the European low-cost airline, analysing their financial ratios for 2006-2007, conducting strategic analysis using the model of PEST and discussing the company's competitive advantage.

 

KEYWORDS: Easyjet, Financial ratios, PEST, Competitive advantage, low cost airline industry,

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