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PEST Analysis

C/B/2151. Privatisation of British Airways

WORDS:
730
DATE:
2010
PRICE:
9.99 GBP

The paper examines the effects of British Airways (BA) privatisation highlighting the reasons behind their organisational change in the late 1970s and evaluating the outcomes of the change. The advantages and disadvantages of the privatisation are analysed using the PEST model and discussing BA success factors.

 

KEYWORDS: British Airways, BA, privatisation, PEST,

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