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C/B/2146. STEEPLE analysis of McDonalds

WORDS:
850
DATE:
2010
PRICE:
9.99 GBP

This paper presents an overview of McDonalds and STEEPLE analysis, which stands for Social, Technological, Ethical, Environmental, Political, Legal and Economical, analysing a framework of macro-environmental factors affecting McDonalds.

 

KEYWORDS: PEST, PESTEL, PESTLE, McDonalds,

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