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PEST Analysis

C/B/1700. PESTEL and Porter's 5 Forces analyses of Google

WORDS:
1800
DATE:
2009
PRICE:
19.99 GBP

This paper presents an overview of Google, PESTEL analysis which stands for Political, Economic, Social, Technological, Environmental and Legal, analysing a framework of macro-environmental factors affecting Google and Porter's 5 forces analysis of Google which is a framework for industry analysis and business strategy development and discusses the bargaining power of customers, bargaining power of suppliers, threat of new entrants and threat of substitute products and intensity of competitive rivalry affecting Google.

 

KEYWORDS: Google, Porter, PESTEL,

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