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PEST Analysis

C/B/1273. McDonald's International Strategy: Impact of social, cultural and political factors

WORDS:
1300
DATE:
2008
PRICE:
19.99 GBP

The paper examines the impact of social, political and cultural factors on the international strategy of the fast food giant McDonalds. Information is provided about the background of the company, PEST and Porter's Five Forces models are used in the analysis.

 

KEYWORDS: McDonald's, International Strategy, social, cultural, political, PEST, Porter's Five,

 
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