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McKinsey 7S Model

E/M/142. Analysis and marketing plan for Alliance and Leicester

WORDS:
3000
DATE:
2006
PRICE:
39.99 GBP

The paper presents a marketing plan for a UK company Alliance and Leicester (A&L)conducting their analysis along the lines of Mckinsey's 7S model, 7Ps model, PEST, SPICC and SWOT. SWOT analysis of A&L's main competitor Abbey National is offered, A&L marketing strategies are described focusing on new markets' penetration and development.

 

KEYWORDS: marketing plan, Alliance and Leicester, PEST, SPICC, SWOT, 7S, 7P,

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Received thanx great paper J.C.