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Industry Lifecycle
C/B/2050. Indian Retail Industry and Grocery Market
- WORDS:
- 4100
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper looks at the process of internationalisation within the retail industry of developing countries providing background information about the Indian retail industry, and conducting analysis of its life cycle and PEST features. The drivers behind the growth of the Indian grocery retail market are identified, the challenges facing the market are outlined, its international potential is evaluated.
KEYWORDS: Indian retail industry, Indian grocery market, PEST, industry life cycle, Supermarket,
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