Browse our collection of papers in
Competitor Analysis
C/M/1985. Competitor and Environmental Analysis in Marketers' Strategic Decision Making
- WORDS:
- 1750
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper examines the concept of strategic decision making in marketing practices. Marketing theory is reviewed highlighting the components of marketing planning and discussing the role and applications of competitor analysis and environmental analysis.
KEYWORDS: Marketing, Competitor Analysis, Environmental Analysis, strategic decision making,
C/B/2173. Strategic Analysis of Apple Inc
- WORDS:
- 3600
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper reports on the position of Apple Inc within the PC industry presenting the profile and history of the company, highlighting the landmarks in Apple’s development, and analysing the PC industry within the framework of Porter’s Five Forces model, value chain model and competitor analysis.
KEYWORDS: Apple, PC industry, Porter’s Five Forces, value chain, competitor analysis,
C/B/1910. Competitor Analysis of ICICI Prudential Life Insurance
- WORDS:
- 2900
- DATE:
- 2009
- PRICE:
- 29.99 GBP
This paper presents an overview of ICICI Prudential Life Insurance, with Competitor analysis. Competitor analysis indentifies the strengths and weaknesses of current and potential competitors of ICICI Prudential Life Insurance.
KEYWORDS: Competitor analysis, ICICI Prudential Life Insurance,
C/B/1889. Competitor Analysis of Ford Motor Company
- WORDS:
- 500
- DATE:
- 2009
- PRICE:
- 9.99 GBP
This paper presents an overview of Ford, with Competitor analysis. Competitor analysis indentifies the strengths and weaknesses of current and potential competitors of Ford.
KEYWORDS: Competitor analysis, Ford,
C/B/1810. Competitor Analysis of Amrikko
- WORDS:
- 550
- DATE:
- 2009
- PRICE:
- 9.99 GBP
This paper presents an overview of Amrikko, with Competitor analysis. Competitor analysis indentifies the strengths and weaknesses of current and potential competitors of Amrikko.
KEYWORDS: COMPETITORS, AMRIKKO,
C/B/1730. Consumer Behaviour towards ICICI Prudential Life Insurance
- WORDS:
- 5000
- DATE:
- 2009
- PRICE:
- 59.99 GBP
The paper looks at the life insurance company in India ICICI Prudential Life Insurance providing theoretical information about the insurance industry, service quality, total quality management, etc. Competitor analysis of ICICI and of the insurance sector is performed highlighting distinctive features of their service quality and addressing the issues of customer satisfaction and loyalty. A study is conducted to examine the perception of customers towards the company using the primary research method of data collection via a questionnaire.
KEYWORDS: ICICI Prudential Life Insurance, service quality, customer satisfaction, consumer behaviour, Indian,
C/M/1125. Risk to British Airways from Low Cost Carriers
- WORDS:
- 3800
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper examines the risks posed to the British Airways (BA) by their low cost short haul competitors, which have changed the dynamics of the airline industry in recent years. The issues of risk management are addressed, analysis of the airline industry is conducted, risk analysis of BA from low cost carriers is performed, recommendations are suggested to the company management.
KEYWORDS: Risk management, British airways, BA, low cost carriers, airline industry,
C/B/1060. Use of Strategic Models to analyse Local Stores, Swatch and Neuburger
- WORDS:
- 2900
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper reports on three companies using different models of analysis for each company, i.e. SWOT analysis of Local Stores, Competitor analysis of Swatch's main competitors, and Strategy Canvas analysis of Neuburger.
KEYWORDS: Marketing Portfolio: SWOT, Competitor Analysis, Strategy Canvas, Local Stores, Swatch,
C/B/1106. Latin American Market entry strategy for Yum Restaurants International
- WORDS:
- 3000
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper examines the current situation at Yum Restaurants International analysing their opportunities to enter the Latin American region, conducting analysis of potential Latin American markets along the lines of PESTLE and Competitor, and developing the strategy of the entry.
KEYWORDS: Marketing Strategy: Market, entry, international, Latin America, Fast food, restauran,
C/B/1208. Critical Review of Two Approaches to Competitor Analysis
- WORDS:
- 2300
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper reviews two approaches to competitor analysis, i.e. Michael Porter's models of 'Five Forces' and 'Competitor Response Profile' proposed in his book Competitive Strategy: Techniques for Analyzing Industries and Competitors, and the framework 'Steps in Analysing Competitors' proposed by Wong and Saunders in Principles of Marketing. The key ideas of each book are discussed highlighting similarities and differences in the approaches and discussing the authors' views on the importance of market strategy in the context of overall business strategy.
KEYWORDS: Competitor Analysis, Competitive Analysis, Michael Porter, Wong and Saunders, Five Fo,
C/B/1223. Internal and external forces affecting Starbucks
- WORDS:
- 3800
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper examines the factors affecting the performance of the coffee products manufacturer Starbucks. Analysis of the external factors is conducted using the PESTEL model, internal factors are analysed using the 7S McKinsey framework including Hard S and Soft S. Competitor environment of the company is described with the emphasis on the recent changes and Starbucks' responses to these changes. The present situation at Starbucks is outlined on the basis of SWOT and Ansoff Matrix analysis.
KEYWORDS: Starbucks, PESTEL, 7S McKinsey, competitor analysis, SWOT, Ansoff Matrix,
C/B/1270. Critical assessment of competitor analysis
- WORDS:
- 2000
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines theoretical underpinnings of competitor analysis reviewing related works of two leading authors, i.e. Michael E. Porter and David Aaker. Both approaches are described and critically analyzed highlighting the differences and similarities in the authors' views on competitor analysis.
KEYWORDS: Competitor analysis, Michael Porter, David Aaker,
C/B/856. Strategic analysis of food retail sector
- WORDS:
- 3100
- DATE:
- 2007
- PRICE:
- 39.99 GBP
The paper examines the UK food retail sector conducting industry analysis within the frameworks of Porter's five forces, PEST, competitor analysis models. The key forces affecting the UK food retail sector are summarised. An annotated bibliography on key references is presented.
KEYWORDS: Management, food retail, Porters five forces, PEST, competitor analysis,
S/B/243. Competitor Analysis
- WORDS:
- 740
- DATE:
- 2007
- PRICE:
- 9.99 GBP
The paper examines the concept of competitor analysis outlining its advantages and dangers, and discussing the tools of competitor cost assessment, competitive position monitoring, competitor appraisal, product life cycle, etc.
KEYWORDS: competitor,
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Thankyou for being so prompt with the replies, it really helps when you are busy 24/7Sandra
