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Competitor Analysis
C/M/1985. Competitor and Environmental Analysis in Marketers' Strategic Decision Making
- WORDS:
- 1750
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper examines the concept of strategic decision making in marketing practices. Marketing theory is reviewed highlighting the components of marketing planning and discussing the role and applications of competitor analysis and environmental analysis.
KEYWORDS: Marketing, Competitor Analysis, Environmental Analysis, strategic decision making,
Other Papers On: Strategic Marketing Analysis
Other Papers On: Competitor Analysis
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