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Competitor Analysis

C/B/1730. Consumer Behaviour towards ICICI Prudential Life Insurance

WORDS:
5000
DATE:
2009
PRICE:
59.99 GBP

The paper looks at the life insurance company in India ICICI Prudential Life Insurance providing theoretical information about the insurance industry, service quality, total quality management, etc. Competitor analysis of ICICI and of the insurance sector is performed highlighting distinctive features of their service quality and addressing the issues of customer satisfaction and loyalty. A study is conducted to examine the perception of customers towards the company using the primary research method of data collection via a questionnaire.

 

KEYWORDS: ICICI Prudential Life Insurance, service quality, customer satisfaction, consumer behaviour, Indian,

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I got the paper thanks it will come in very handy for my course thank you. Nicholas