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BCG Growth-Share Matrix
S/B/150. Models of strategic analysis: case study of Marks and Spencer
- WORDS:
- 3000
- DATE:
- 2005
- PRICE:
- 39.99 GBP
The paper examines the models of strategic analysis describing the techniques of PEST Analysis, Porter's Five Forces, Value Chain Analysis, SWOT Analysis and Boston Consulting Group (BCG) Matrix. The validity of the analytical models is evaluated applying them to the case study of Marks and Spencer (M&S).
KEYWORDS: Marks and Spencer, PEST, SWOT, Porters Five Forces, Value Chain Analysis, Boston Cons,
Other Papers On: Strategic Analysis
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