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BCG Growth-Share Matrix
C/OM/258. Customer segmentation and restructuring of TELCO
- WORDS:
- 730
- DATE:
- 2010
- PRICE:
- 9.99 GBP
The paper examines the issues of supply chain management (SCM) in TELCO Corporation, a manufacturer of industrial products. The features of customer segmentation and customer service of TELCO are discussed using the BCG matrix and suggesting a new organisational structure for the company’s reorganisation.
KEYWORDS: Customer segmentation, customer service, restructuring, TELCO, Supply Chain Management, SCM, BCG matrix,
Other Papers On: Telco
Other Papers On: Supply Chain and Logistics
Other Papers On: BCG Growth-Share Matrix
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