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BCG Growth-Share Matrix
C/M/1800. Product Life Cycle and Online Fashion: Case of ASOS.com
- WORDS:
- 3500
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper examines the concept of product life cycle (PLC) explaining its stages and looking at the use of PLC knowledge by managers who plan a new product launch. PLC application in the online fashion industry is analysed conducting a case study of the approaches used by ASOS.com website in the online promotion of a clothing range. The model of Boston matrix is used in the analysis.
KEYWORDS: Product Life Cycle, Online Fashion, ASOS, new product launch, Boston Matrix,
Other Papers On: New media and online marketing
Other Papers On: Product Life Cycle (PLC)
Other Papers On: BCG Growth-Share Matrix
Other Papers On: ASOS.com
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