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BCG Growth-Share Matrix

C/B/1640. Boston Growth-Share Matrix Analysis of Virgin

WORDS:
3500
DATE:
2009
PRICE:
39.99 GBP

The paper examines the Boston Growth Matrix (BGM) as a strategic tool used by companies to enhance their market share and increase profitability. The applications of BCG Matrix in the Virgin Group are analyzed providing examples of their use of diverse portfolio of products to stimulate market share growth and long-term competitiveness.

 

KEYWORDS: Boston Matrix, BCG, Virgin Group, market growth, portfolio diversification,

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