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C/B/1457. Developing Effective Corporate Strategy for Air Southwest

WORDS:
3000
DATE:
2009
PRICE:
39.99 GBP

The paper reports on the British low-cost airline Air Southwest describing their routes and destinations, and providing analysis along the lines of the strategy clock model, BCG matrix, SWOT and Porter's generic strategies. Strategic options of the company are considered using Ansoff's matrix and screening matrix recommending one of the options as the most effective.

 

KEYWORDS: Air Southwest, SWOT, Porters five forces, Ansoff matrix, Porters generic strategies,

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