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Ansoff analysis

S/M/344. Utilisation of Strategic Management Tools in Determining Strategic Marketing Options

WORDS:
3200
DATE:
2007
PRICE:
39.99 GBP

The paper looks at the use of strategic management (SM) emphasising the need for the identification of strategic marketing options and looking at different SM tools used by modern business organisations, i.e. the Ansoff Matrix, SWOT analysis and Product Life Cycle model (PLC). Examples are given of the application of these tools to the analysis of various companies.

 

KEYWORDS: Strategic management, Ansoff, SWOT, Product Life Cycle, PLC,

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