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Ansoff analysis

S/B/646. Dissertation. Outsourcing to less developed countries. Case study Vodafone

WORDS:
11550
DATE:
2011
PRICE:
119.99 GBP

This dissertation discusses globalisation and outsourcing in the mobile communications industry, and focuses on Vodafone as a case study. The study begins by presenting detailed background information on the subject and on Vodafone. The objectives are to provide background information on outsourcing destinations in less developed countries such as: Romania and Ghana, to explain the reasons why organisations outsource service to less developed countries (LDC’s), to present the problems encountered by Vodafone when outsourcing their services to LDC’s including advantages and disadvantages, and to suggest how Vodafone could improve the service experience for their customers. The review of literature discusses a range of topics, some of which include emerging markets, competition and high satisfaction. The dissertation uses the Porters five forces analysis tool and the Ansoff Matrix to examine the company further, and this is followed by the research methodology. The findings are detailed and analysed, and the study then provides conclusions based on recommendations.

 

KEYWORDS: Dissertation, globalisation, outsourcing, mobile communications industry, Vodafone, Romania, Ghana, less developed countries, LDC, emerging markets, Porters five forces, Ansoff Matrix,

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