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Ansoff analysis

S/B/567. Tooty Fruity's entry to South Africa: theory of internationalisation and case study

WORDS:
3100
DATE:
2010
PRICE:
39.99 GBP

The paper addresses the issues of internationalisation highlighting the factors that need to be considered when the company decides to go international. A case study is conducted of Tooty Fruity, the company specialising in fruit and flower arrangement, to analyse their practices in strategic management and market development. The company's profile is presented, analysis is conducted using Ansoff's matrix, Tooty Fruity's prospective expansion to South Africa (SA) is explored using Porter's diamond model, the modes of SA entry are described, potential managerial problems that can face the company in SA are identified, recommendations are suggested about the moves that should be taken before the expansion.

 

KEYWORDS: Tooty Fruity, internationalisation, entry to South Africa, Ansoff's matrix, Porter’s diamond,

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