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Ansoff analysis
C/M/2195. Theoretical underpinnings of new product development
- WORDS:
- 1300
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper looks at the strategies of new product development (NPD) in marketing using the Ansoff model of intensive growth strategy, explaining the advantages and difficulties faced by pioneer brands and products, and arguing whether a new product is always needed.
KEYWORDS: new product development, NPD, Ansoff,
Other Papers On: New product development
Other Papers On: Ansoff analysis
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