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Ansoff analysis

C/M/2070. Marketing Strategy Plan for Halfords in Hull

WORDS:
3200
DATE:
2011
PRICE:
39.99 GBP

This paper focuses on the marketing strategy of Halfords in Hull, and also examines the Cycle2Work scheme implemented by Hull Council. The company and the council scheme are both described and evaluated to start the paper. The paper then performs a SWOT analysis of Halfords, taking into consideration the scheme. The Ansoff Matrix is used to examine the market and product, and summarises the key objectives and assumptions. Market segmentation and targeting is discussed, along with product offering and position. The marketing strategy is examined in lines with the 7P’s of marketing, and the paper examines the brand and budget strategies. An overall evaluation of the marketing plan concludes the paper.

 

KEYWORDS: Marketing strategy, Halfords, Hull, Cycle2Work scheme, SWOT, Ansoff Matrix, segmentation, targeting, offering, positioning, brand strategy, budget strategy, marketing plan, marketing mix,

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