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Ansoff analysis

C/HR/752. Strategic HRM, business strategies and market position of Bentleys Hotel

WORDS:
3850
DATE:
2010
PRICE:
39.99 GBP

The paper examines the relationship between strategic human resource management (SHRM) and business strategies of Bentleys Hotel under the management of the Hilton Hotel. The issues of HRM are addressed including employee motivation, training and development, change management, etc. Features of the hotel industry are described, the company’s position within the industry is analysed using Porter’s five forces model. Recommendations to the hotel management are suggested on the basis of Ansoff analysis.

 

KEYWORDS: Strategic HRM, business strategies, Bentleys Hotel, Porter’s five forces, Ansoff,

 
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