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Ansoff analysis

C/B/619. Marketing Strategy of Laura Ashley, Stakeholders and Corporate Social Responsibility

WORDS:
2000
DATE:
2007
PRICE:
29.99 GBP

This paper attempts to assess the marketing strategies of Laura Ashley for the following five years 2007-2012. Through this write-up, the writer attempts to formulate the marketing strategy that fashion world giants and home furnishing players Laura Ashley should adopt for the next five years. Use is made of the Ansoff Expansion Matrix where in market expansion and product diversification form the key drivers. The write-up also reflects upon the corporate social responsibility associated with the marketing strategies, given that marketing strategies today have assumed aggressive proportions.

 

KEYWORDS: Marketing, Laura Ashley, Ansoff, Corporate Responsibility,

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