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Ansoff analysis

C/B/3289. Service development strategy for Circular Distributors

WORDS:
2000
DATE:
2010
PRICE:
29.99 GBP

This paper aims to present a service development strategy for Circular Distributors, a company that offers direct marketing services. The paper begins by providing the background to the company, followed by a SWOT analysis. The paper then uses the Ansoff Matrix to discuss the new service launch and strategy. This is followed by a marketing mix, which discusses the implementation of the strategy. The paper then concludes by discussing investment.

 

KEYWORDS: Service development strategy, Circular Distributors, marketing services, SWOT, Ansoff Matrix, new service launch,

 
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