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Strategic Development
P/B/780. Emerging strategy: unplanned response to unforeseen change
- WORDS:
- 3000
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper examines the keys to organizational success offering an alternative to the formal planning model, namely, a divergent strategy emerging as an unplanned response to a rapid and unpredictable development of events. The challenges of the hypercompetitive landscape are reviewed highlighting the types of strategies related to uncertainty and unforeseen change, and comparing emerging strategies to deliberate strategies. Examples of divergent emerging strategies used by companies are discussed.
KEYWORDS: Emerging strategy, divergent, unforeseen change, uncertainty,
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