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Strategic Development

C/B/840. Choosing a balanced approach to strategic development: case study of Sainsbury's

WORDS:
3100
DATE:
2007
PRICE:
39.99 GBP

The paper examines various approaches to companies' strategic development providing theoretical information on the resource based approach and value chain approach, and using Sainsbury's as a case study to show the results of an imbalanced approach to strategy development.

 

KEYWORDS: Strategic development, Sainsburys, value chain, resource-based,

 
Other Papers On: Strategic Development
Other Papers On: Sainsbury's