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C/B/706. Improvement scenarios for AirFrance-KLM (Report and PowerPoint Presentation)

WORDS:
5000
ADD-ONS:
17 slides Presentation
DATE:
2007
PRICE:
59.99 GBP

The paper considers three improvement scenarios with regards to the Air France-KLM's present competitive position: continuous improvement, radical improvement and improvement cycle. The analysis is focused on the improvement of service concept which is considered as the primary source of Air France - KLM's competitive potential to face the pressure of low-cost airlines. The consideration of scenarios is based on Pestle and SWOT.

 

KEYWORDS: AirFrance-KLM, KLM, Airfrance, continuous improvement, radical improvement, PESTLE, SW,

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