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Strategic Development
C/B/706. Improvement scenarios for AirFrance-KLM (Report and PowerPoint Presentation)
- WORDS:
- 5000
- ADD-ONS:
- 17 slides Presentation
- DATE:
- 2007
- PRICE:
- 59.99 GBP
The paper considers three improvement scenarios with regards to the Air France-KLM's present competitive position: continuous improvement, radical improvement and improvement cycle. The analysis is focused on the improvement of service concept which is considered as the primary source of Air France - KLM's competitive potential to face the pressure of low-cost airlines. The consideration of scenarios is based on Pestle and SWOT.
KEYWORDS: AirFrance-KLM, KLM, Airfrance, continuous improvement, radical improvement, PESTLE, SW,
Other Papers On: Strategic Development
Other Papers On: Air France
Other Papers On: KLM
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