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Strategic Development

C/B/3246. Culture as a business opportunity: case study of the UK and Tea

WORDS:
2850
DATE:
2010
PRICE:
29.99 GBP

This paper examines the relationship between culture and opportunity for business development, focusing on tea and the UK. The paper begins by discussing Tea as British past time, and defines the notion of culture and traditions. The history of Tea drinking is provided, as is the concept of afternoon tea. Different brands are identified and evaluated like Twinings and the London tea company. The paper then examines the Tea industry, focusing on the opportunities for growth, entrepreneurship and the development of new businesses. Tea tourism is examined, and the paper concludes by suggesting how the brand image in the UK of tea can be exploited further to develop new business.

 

KEYWORDS: Culture, opportunity, business development, tea, UK, British, Past times, afternoon tea, twinings, London tea company, entrepreneurship, new business, tea tourism,

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