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Strategic Development
C/B/3144. Porter's five forces analysis, scenario and strategic planning of the airline industry: pre and post 9/11
- WORDS:
- 3050
- DATE:
- 2010
- PRICE:
- 39.99 GBP
This paper evaluates the airline industry, using porter’s five forces analysis to assess the attractiveness of the industry pre and post the 9/11 attacks. The paper then discusses ways in which airlines could plan for destructive events like 9/11, by contextualising the issue of terrorist attacks, followed by scenario and strategic planning. Conclusions are made regarding the current state of the airline industry.
KEYWORDS: Porter’s five forces, 9/11, airline industry, terrorist attacks, scenario planning, strategic planning,
Other Papers On: Analysis of Airline Industry
Other Papers On: Porter's 5 Forces Analysis
Other Papers On: Scenario Planning
Other Papers On: Strategic Development
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