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Strategic Development

C/B/1636. Resource-Based View and Global Technology in Multi-National Enterprises

WORDS:
3000
DATE:
2009
PRICE:
39.99 GBP

The paper analyses technology in multi-national corporations (MNC) from the resource-based perspective in the context of globalisation. Country-based and firm-based types of resources are discussed, conclusions are made that technology can provide sustainable competitive advantage when used as an aid to human processes. The example of BMW is discussed.

 

KEYWORDS: Resource-Based View, Strategic Management, Globalisation, Technology, MNC, BMW,

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Other Papers On: Multinational Corporations
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