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Strategic Change

P/B/489. Strategic change at British Aerospace: theory and case study

WORDS:
5000
DATE:
2005
PRICE:
59.99 GBP

The paper reviews the theory of strategic change differentiating it from other forms of organisational change and discussing its causes, effects, the role of leadership, etc. Strategic change at British Aerospace (BAE) is analyzed reporting on the companys history, external and internal drivers of change, positioning of BAE (using Porters 5 Forces model and Whittington model), etc.

 

KEYWORDS: strategic, change, british, aerospace, theory, study,

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