Browse our collection of papers in
Strategic Change

E/M/143. Strategic change within Sony

WORDS:
3000
DATE:
2006
PRICE:
39.99 GBP

The paper examines the outcomes of the strategic change within Sony Corporation outlining the company's problems and analysing the management's strategies in reviving Sony's electronic business. Theoretical and managerial approaches to change, innovation and continual improvement are reviewed, Sony's experience in change management is evaluated.

 

KEYWORDS: Sony, change,

 
Other Papers On: Strategic Change
Other Papers On: Sony