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Strategic Change

C/B/646. Apple Inc.: An Evaluation of Change Strategy

WORDS:

3000

DATE:

2007

PRICE:

39.99 GBP

When competition gets tough, some firms suffer in terms of defecting customers and likewise declining bottom-line. It is customary to see declining firms pursuing new strategies ranging from new product roll outs to disinvestment. Some do succeed while some don't. This is because there is no single and predetermined success strategy for organisations against the disruptive elements at the marketplace. Yet in the face of disruptive and complex market forces, Apple Inc has learnt to swiftly effect strategic changes. In 2001, the Company made a strategic leap by remodelling its business model. Apple Inc shifted from the PC business?its core business, to the market for portable digital music player. Six years after, the Company sees itself competing not against computer giants (as was the case pre-2001, but also against giants in the music and entertainment industries, and more recently against mobile phone companies and TV networks. These recent addenda into the Company's line up of products owe their emergence to the change strategy executed in 2001.This episode of strategic change constitutes the foundation of the analysis contained in this report. The report advances a theoretical and industry's based explanation to the strategic change, and how the strategic leadership of CEO Steve Jobs may have helped in defining what is today's Apple's core competencies in design and innovation.

KEYWORDS: Apple Inc, Strategic Change, Strategy, Change Management, Organisational Change, Strat,