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Strategic Change
C/B/487. Motorola in China: change strategy to regain market share
- WORDS:
- 3200
- DATE:
- 2006
- PRICE:
- 39.99 GBP
This report aims to offer viable strategic options for Motorola to reverse a steady decline in Motorola's position in China. First, it identifies the reasons of loss of market share in China for Motorola based on analysis of changes of industry environment. Second, it points out the organisational resources which should be developed to enhance Motorola's competitiveness. Finally, it offers two strategic options that help Motorola to regain its market share in China.
KEYWORDS: Motorola, Mobile handset, Strategy, Market share, Industry environment,
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