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Strategic capability
S/B/624. How can a new firm profitably enter an industry dominated by established firms?
- WORDS:
- 2150
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper considers the methods that can be used by new firms attempting to enter an industry dominated by established firms, examining the prerequisites of strategic capability required in the 'battle’ for market dominance, and explaining the importance of alliances and joint ventures, investment in innovation, etc. Examples are provided of companies that have successfully entered an established industry.
KEYWORDS: New firms, established firms, market dominance, strategic capability,
Other Papers On: Strategic capability
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