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Strategic capability
C/B/64. Analysis of Amazon.com
- WORDS:
- 2800
- DATE:
- 2003
- PRICE:
- 29.99 GBP
This report conducts the PEST and SWOT analysis of Amazon.com. Secondly it is making online book retailing industry analysis (Porter's 5 Forces), investigating into Amazon's strategic capabilities, its generic strategy and its competitive advantage. Suitable objectives from the company were developed and main strategic changes pursued by Jeff Bezos will be outlined and analysed.
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Other Papers On: Amazon.com
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