Browse our collection of papers in
Strategic Analysis
C/B/1771. Emirates Airlines: Strategic Analysis
- WORDS:
- 2500
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper offers a case study of Emirates Airlines examining their position on Bowman’s strategy clock, conducting their SWOT and BCG matrix analysis, and assessing their current strategy towards strategic alliances and organizational culture.
KEYWORDS: Emirates airlines, Strategy clock, Organizational culture, BCG matrix, SWOT,
C/B/1770. Marketing plan for Real Offices virtual office support service
- WORDS:
- 3500
- ADD-ONS:
- 11 Slides
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper presents a marketing plan for a virtual office support service Real Offices written from the viewpoint of a marketing consultant. The plan for a new business launch includes mission statement, financial overview, market overview and analysis, SWOT analysis, gap analysis, marketing objectives (SMART), strategy, 7P marketing mix analysis, analysis of resources required, monitoring and control details, risks and contingency plans, and action plan. A presentation of the study (11 slides) is supplied in a separate file.
KEYWORDS: Marketing plan, Real Offices, SWOT, gap analysis, SMART, marketing mix, 7Ps, risk and contingency,
C/M/1208. Leadership and Employee Motivation in British Airways
- WORDS:
- 5300
- DATE:
- 2009
- PRICE:
- 59.99 GBP
The paper addresses the issues of leadership and management in British Airways (BA) describing BA history and their autocratic and rigid management. BA environment is analysed using PESTEL, Porter’s Five Forces, SWOT and Burke-Litwin models, BA leadership and management styles are discussed with reference to Adair’s Action-Centred Leadership theory and Johnson & Scholes Cultural Web analysis. Recommendations are suggested on the basis of Fiedler’s Contingency Theory of Leadership, Hackman & Oldham’s Job Characteristics model and Beer, Eisenstat and Spector’s Organisational Change model.
KEYWORDS: British Airways, BA, Leadership, employee motivation, PESTEL, Porter’s Five Forces, SWOT,
S/B/516. Analysis of strategic options for JC Penney's (JCP) and Comfort Zone
- WORDS:
- 3600
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper looks at the strategic options available to JC Penney's (JCP) and Comfort Zone (CZ) in gaining competitive advantage. SWOT analysis of the companies is conducted. The sources of competitive advantage for both companies are considered using Porter's Generic model and discussing the difficulties of making the choice between cost leadership and differentiation. Potential barriers to JCP and CZ strategy creation and implementation are highlighted.
KEYWORDS: JC Penney’s, JCP, Comfort Zone, competitive advantage, SWOT, Porter’s Generic strategies,
C/F/571. Strategic and Financial Analysis of Diageo Plc
- WORDS:
- 3400
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper looks at the strategy and performance of Diageo, a producer and distributor of branded premium spirits, presenting the company’s history and background, and analyzing their strategy and main competitors in the spirits industry along the lines of the Porter’s Five Forces model. The situation at the UK drinks sector is described using the SWOT model, the performance of the company over 2005-2008 is analyzed on the basis of their key financial ratios.
KEYWORDS: Diageo, spirits market, SWOT, Porter's Five Forces, financial analysis, strategic analysis,
C/B/1742. Volkswagen and Porsche merger
- WORDS:
- 3800
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper looks at the merger of Volkswagen and Porsche conducting portfolio analysis of Volkswagen and Boston Consulting Group (BCG) analysis of both organisations, and suggesting recommendations about their portfolio management. The challenges and risks related to the merger are outlined, the importance of Value Chain Analysis (VCA) is highlighted describing the stages of VCA relevant for the merger. Porter’s five forces and SWOT analysis is conducted. Recommendations are suggested about the development of the merged supply chain.
KEYWORDS: Merger, Volkswagen, Porsche, Value Chain analysis, VCA, BCG, SWOT, Porter’s five forces,
C/B/1741. Competitive conditions of UK fast food industry: case study of KFC
- WORDS:
- 6400
- DATE:
- 2009
- PRICE:
- 69.99 GBP
The paper looks at the market situation within the UK fast food industry performing its PESTEL, SWOT and Porter’s five forces analysis. A case study of KFC is conducted presenting the company’s profile, analysing their future strategies along the lines of the Ansoff matrix, and addressing the legal issues of collusive behaviour and competition law breaches in the fast food industry.
KEYWORDS: KFC, PEST, Porter’s Five Forces, Ansoff, Product Life Cycle, Competition Law, fast food industry,
C/M/1197. Absolut's new product launch: situational analysis and marketing perspective
- WORDS:
- 4000
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper offers situation analysis for the launch of Pernod Ricard Group’s brand Absolut ice cream and sorbet. Company history and financial information is reviewed, SWOT and PESTEL analysis of the environment for the new product is conducted, the country environment is analysed using the Hofstede matrix, marketing mix features and communication tools for the communication campaign are outlined.
KEYWORDS: Marketing Communications, Absolut, new product launch, Brand Aura, Marketing Mix, SWOT, PESTEL, Hofstede,
C/B/1736. Innocent ice-cream: situation analysis
- WORDS:
- 3000
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper presents situational analysis of the Innocent brand describing the history, structure and scope of the company, their financial performance over 1999-2007, etc. Analysis is conducted within the frameworks of PEST, Porter’s Five Forces, and Marketing Mix (4P)
KEYWORDS: Innocent, PEST, Porter’s Five Forces, Marketing Mix, situation analysis,
C/B/1735. Global Marketing in Zimbabwe
- WORDS:
- 2400
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines business environment in Zimbabwe to investigate the opportunities for the UK-based company planning to expand there. The model of PESTEL, marketing mix and Opportunity and Threats are used in the analysis.
KEYWORDS: Zimbabwe, marketing mix, PESTEL, opportunity and threat,
C/B/1729. Marketing Strategies of Chinese Restaurant in UK
- WORDS:
- 3100
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper looks at the performance of the Chinese restaurant Red & Hot in the UK analysing their strengths and weaknesses, suggesting a marketing strategy for the company and discussing the suitability, accessibility and feasibility of the proposed strategy. The models of Porter’s generic strategy, 7Ps and Ansoff matrix are used in the analysis, recommendations are suggested about building a stronger presence in the UK market.
KEYWORDS: Chinese restaurant, Red & Hot, Ansoff matrix, Porter’s generic strategy, 7Ps, Marketing Strategy,
C/M/1189. Introduction of digital photo frames product to Singapore market
- WORDS:
- 2400
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks at the introduction of a new DPP technology product, i.e. a digital touch screen photo frame with phone functions, to the Singapore working class market, offering a SWOT and PESTEL analysis of the country, and addressing marketing and branding issues related to the product, i.e. product specification, branding decisions, potential customers, etc.
KEYWORDS: PESTEL, SWOT, DPP technology, new product development, Singapore market, digital photo frame,
C/B/1722. 7-Eleven Strategic Development in Japan
- WORDS:
- 3000
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper looks at the strategic development and management of 7-Eleven Japan addressing three main areas, i.e. comparing the influence of external environment and leadership of Toshifumi Suzuki in the development of 7-Eleven Japan, evaluating the influence of key stakeholders on the development of the company, and analysing the extent to which the company has been able to successfully achieve both cost-leadership and differentiation in the industry. Porter’s generic strategies model is used in the analysis.
KEYWORDS: 7-Eleven, Strategic Management, Leadership, Porter’s Generic Strategies, Stakeholder Analysis,
C/M/1185. Examination Questions on Event Management
- WORDS:
- 1900
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper provides answers to a number of questions surrounding event management considering the strategic use of events by commercial, non-profit and public sectors, explaining the nature of strategy development routes and options, describing techniques of strategic analysis, i.e. SWOT, PESTEL, Porter’s five forces and event lifecycle analysis, providing definitions of events strategy, conducting SWOT analysis of the Grand Prix event, and identifying critical success factors of an effective event strategy.
KEYWORDS: Event Management, event strategy, SWOT, Porter’s Five Forces, Strategic Management, PESTEL,
C/B/1715. Strategic analysis of KFC (UK)
- WORDS:
- 5300
- DATE:
- 2009
- PRICE:
- 59.99 GBP
The paper presents strategic analysis of KFC (UK) using PESTLE and Porter’s Five Forces models to describe their competitive environment, identify tangible, intangible and human resources of the company, and outline the SWOT features of internal resources and capabilities as well as external opportunities and threats. Future directions for Kentucky Fried Chicken development are discussed applying the models of Porter’s generic strategies, BCG matrix and Ansoff Growth matrix.
KEYWORDS: KFC, PESTLE, Porter’s Five Forces, Resource-Based View, BCG, Porter’s Generic Strategy, Ansoff, SWOT,
C/B/1710. Strategic Analysis of UK Supermarket Industry
- WORDS:
- 2900
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper analyses the UK retail industry and the way it was affected by the sub prime crisis. Strategic analysis of the industry is conducted using the models of PEST, Porter’s Five Forces and Segmentation analysis.
KEYWORDS: Retail industry, PEST, Porter’s Five Forces, Segmentation,
C/B/1709. Mobile Phone Industry Analysis
- WORDS:
- 2800
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper explores the mobile phones industry from the perspective of its economic and business strategy. The models of PEST, Porter’s 5 forces and value chain analysis are used.
KEYWORDS: Mobile phones, PEST, Porter’s 5 Forces, segmentation, value chain,
C/B/1701. SWOT, PESTEL and Porter's 5 Forces analyses of Nivea
- WORDS:
- 2300
- DATE:
- 2009
- PRICE:
- 29.99 GBP
This paper looks at Nivea, Europe’s most successful skincare company and a very successful brand. It examines the environment in which Nivea is operating with the help of the PESTEL analysis and then goes on to scrutinise the attractiveness and competitiveness of the skincare and beauty industry globally (Porter’s Five Forces analysis). Finally, a SWOT analysis is undertaken to highlight the company’s strengths and weaknesses and to reveal any opportunities it can capitalise on and threats it may encounter in the process of further development.
KEYWORDS: Nivea, SWOT, PESTEL, Porter’s Five Forces.,
C/B/1695. SWOT, PESTEL and Porter's 5 Forces analyses of Google
- WORDS:
- 2400
- DATE:
- 2009
- PRICE:
- 29.99 GBP
This paper analyses Google, a 10-year-old American company that has established itself as the leader in the online advertising services market and a globally recognisable brand. It begins with an analysis of the affect of Google’s immediate environment, utilising a PESTEL analysis. Following this is a Porter’s Five Forces analysis of the global internet advertising and search engine markets that Google operates in. The paper finishes with a description of Google’s strengths and weaknesses and a discussion of the future opportunities and threats they may face in the form of a SWOT analysis.
KEYWORDS: Google, PESTEL, Porter’s Five Forces, SWOT,
C/B/1694. Dissertation. Impact of low performing steel industry on Russian economy
- WORDS:
- 10000
- DATE:
- 2009
- PRICE:
- 109.99 GBP
The dissertation looks at the features of the present global crisis comparing its effects to those of the previous economic recessions and examining the possible impact of low performing steel industry on the performance of the Russian economy using the case study of Magnitogorsk Iron and Steel Works (MKK), one of the key Russian steel manufacturers. The review of literature touches on the relationship between industry performance and regional development focusing on the effects of the industry downturn on the economic development of the country. PEST and SWOT analysis of the Russian steel industry is conducted. The methods of the research are based on secondary data sources. Conclusions are made about the implications of the steel industry shocks for the economy of Russia and the operations efficiency of Russian steelmakers.
KEYWORDS: Dissertation, global economic recession, Russian steel industry, Magnitogorsk Iron and Steel Works, MKK, Russian economy, PEST, SWOT,
C/B/1693. Marketing strategies of Adidas
- WORDS:
- 2500
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines the marketing strategies of Adidas discussing the relationship between the marketing strategy and the organisational strategy, and demonstrating how Adidas have embraced e-business strategies in their marketing. Analysis of the company and their external environment is conducted using the models of SWOT, marketing mix, Porter’s five forces, and describing their e-business strategy.
KEYWORDS: Adidas, SWOT, marketing mix, Porter’s five forces, e-business strategy,
C/B/1688. Strategic Analysis of Amrikko's International Expansion
- WORDS:
- 4500
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper presents strategic analysis of a small Canada based company Amrikko that operates in the fast food industry and is planning to expand to the USA. The US fast food industry is described using PEST, Porter’s Five Forces and Competitor analysis to reveal external factors that will influence the restaurant in the US market. The strategies of the new business launch are discussed including generic strategies, value chain strategies and alternative strategies.
KEYWORDS: Amrikko, fast food, PEST, Competitors, Value Chain, Porter’s Five Forces, generic strategies,
C/B/1687. International Marketing Management in Starbucks Corporation
- WORDS:
- 3900
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper examines the international marketing strategies of Starbucks to suggest international marketing solutions. Strategic models are used to examine the international context of Starbucks including PESTEL, SWOT and Ansoff matrix analysis.
KEYWORDS: Starbucks, international marketing, PESTEL, SWOT, Ansoff matrix,
C/B/1685. Strategic analysis and marketing plan for Smith & Nephew's product
- WORDS:
- 2900
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper presents situational analysis of Smith & Nephew’s to develop a marketing communications plan for their medical product manufactured for Malaysia including SWOT analysis of the company, PESTEL analysis of the environmental features of Malaysia, Porter’s five forces analysis of the competitiveness within the industry, and BCG matrix analysis of the product portfolio. A marketing communications plan for B2B environment of the product in Malaysia is presented outlining the marketing strategy, elements of the market research, communication method, budget plan and performance measurement metrics.
KEYWORDS: Smith&nephew, Malaysia, PESTEL, Porter’s Five Forces, SWOT, BCG, marketing communication plan,
C/B/1683. Strategic Management of Toyota Automotive
- WORDS:
- 3700
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper offers strategic analysis of Toyota Automotive examining their contemporary business environment and developing a framework of strategic management making recommendations about its implementation. The models of PEST, Industry lifecycle, Porter’s Five Forces, Value Chain, Product Portfolio, Unique Resources, SWOT, Porter’s Generic Strategies, and Strategic Alignment are used in the analysis.
KEYWORDS: Strategic Management, Toyota, Porter’s five forces, PEST, Value Chain, Generic Strategies, SWOT, Strategic Alignment,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
GET OUR GooGLE TOOLBAR BUTTON
BOOK MARK US
WHAT OTHERS HAVE SAID
This web site has really saved my life!!! As most of UK University students experience high pressure during their studies I had to complete 4 assignments in 5 days and managed to do it only with the help of www.papers4you.comLucy B
