Browse our collection of papers in
Strategic Analysis
C/B/2140. Hunting PLC: strategic analysis and marketing plan
- WORDS:
- 3350
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper examines the performance of Hunting PLC that operate in the oil and gas industry reviewing their mission statement, McKinsey 7S management framework, financial situation, marketing strategies, the PESTEL and SWOT features of the oil and gas market affecting the company, the SWOT features of the company’s competitors, etc. Marketing strategies for 12 months ahead are developed, a three-year forecast and budget is presented.
KEYWORDS: Hunting PLC, Oil and Gas, Marketing Plan, SWOT, PESTEL, McKinsey 7S, strategic analysis,
C/B/2139. Strategic analysis of McDonalds
- WORDS:
- 4150
- DATE:
- 2010
- PRICE:
- 49.99 GBP
The paper looks at the performance of McDonalds providing information about the company’s background, describing the principles of their strategic planning, and conducting analysis along the lines of Porter’s five forces model, STEEPLE (PESTLE), and marketing mix. The options for McDonalds marketing strategy are considered performing their portfolio analysis and examining the implications of globalisation.
KEYWORDS: McDonalds, Portfolio Analysis, STEEPLE, PESTLE, Porter’s Five Forces, Marketing mix, Competitive advantage, Strategic analysis,
C/B/2127. Strategic Analysis of Shell India
- WORDS:
- 1150
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at the operations of Shell in India describing the company’s background, conducting their PEST and SWOT analysis, examining Shell’s strategic management with reference to Porter’s Generic Strategies, considering the issues of their human resource management (HRM), and making conclusions about Shell’s strategic alignment with the Indian business environment.
KEYWORDS: Shell India, Organisational Analysis, PEST, SWOT, Strategic Management, HRM,
C/B/2125. Dissertation. Strategic Analysis of Mobilink GSM and their competitive strategy
- WORDS:
- 18450
- DATE:
- 2010
- PRICE:
- 189.99 GBP
The dissertation investigates the challenges facing contemporary mobile phone industry offering strategic analysis of the Pakistani company Mobilink. Literature is reviewed on the background and evolution of the mobile phone industry, the position of Mobilink within the Pakistani mobile phones industry, the theory of strategy, the growth challenges faced by organisations, analytical tools that can be applied to meet these challenges, the strategies of innovation, process evaluation, etc. A case study of Mobilink is conducted using the methods of primary research via a questionnaire, and secondary research using the models of PEST, Porter’s Five Forces, SWOT, the company’s internal environment analysis, analysis of market position within Pakistan’s telecommunications industry, etc. Conclusions are made about the main strategic concerns for Mobilink as a market leader, recommendations to the company management are suggested about the ways to take advantage of their position within Pakistani mobile phone market. Reflections about the educational value of the research are provided.
KEYWORDS: Dissertation, Strategic Analysis, Mobilink, PEST, SWOT, Porter’s Five Forces, Pakistani mobile phone market, telecommunications industry,
C/B/2120. Dissertation. Impact of global environmental factors on competitive strategies of Toyota and General Motors
- WORDS:
- 11550
- DATE:
- 2010
- PRICE:
- 119.99 GBP
The dissertation investigates the effects of the global recession on the automotive industry addressing the issues of operations management faced by General Motors (GM) and Toyota. The review of literature touches on the current competitive strategies used by the leading automotive players, the impacts of the global crisis on the automotive industry, the implications of the recession, strategic options available for global automotive companies in their supply chain management and strategic alliances, etc. A case study of strategies used by General Motors (GM) and Toyota is conducted. The methods of the research employ secondary data and primary data collected via semi-structured interviews with GM and Toyota employees, analysis of the companies’ operations and performance is conducted using the models of PEST and Porter’s Five Forces. Conclusions are made about the need to improve the core competencies of both companies. Recommendations are suggested to GM and Toyota management about the available options for their strategic development.
KEYWORDS: Dissertation, Toyota, General Motors, automotive industry, PEST, Porter’s Five Forces,
C/B/2112. Australian wine making industry: case study of Schultz Wine Ltd
- WORDS:
- 3600
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper looks at the Australian wine making industry examining positive and negative factors that affect the growth of the industry, conducting its Porter’s 5 Forces analysis, and offering a case study of Schultz Wine Ltd. The case study includes analysis of the company’s strategic capabilities, key stakeholders, strengths and weaknesses against their competitors, Ansoff matrix analysis, the rationale for the merger with Stefano, and the issues of leadership in change management. The paper has no reference list.
KEYWORDS: Australian wine making industry, Schultz Wine Ltd, Porter’s 5 forces, Ansoff matrix, merger and acquisition,
C/B/2107. Situation analysis of Marks & Spencer in Spain
- WORDS:
- 2000
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the operations of Marks & Spencer (M&S) in Spain conducting analysis of the economic and political situation in the country, analysis of the Spanish retail industry, competitor analysis within the industry, customer analysis, and SWOT analysis of M&S.
KEYWORDS: Situation analysis, competitor analysis, customer analysis, SWOT, Marks and Spencer Spain, M&S,
S/M/530. Strategic marketing analysis for Glacéau Vitamin water
- WORDS:
- 3750
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper presents strategic marketing analysis for Vitamin water (V water) produced by Glacéau, a private subsidiary of Coca Cola, conducting competitor analysis of Vitamin water in the UK market, analysing their market position since 2005, identifying SWOT features of V water's competitors, and conducting the product's life cycle analysis, SWOT and consumer analysis, Porter's Five forces analysis of the UK vitamin drink market, etc. Marketing strategy for V water is described.
KEYWORDS: Glacéau Vitamin water, SWOT, Porter’s Five Forces, life cycle, competitor analysis, UK vitamin drink market,
S/B/540. Strategic Analysis and Business Plan for Logo Express Ltd
- WORDS:
- 5950
- DATE:
- 2010
- PRICE:
- 59.99 GBP
The paper offers a business plan for the online design company Logo Express presenting their mission statement and business overview, identifying the keys to success, and conducting analysis along the lines of PEST, Porter's Five Forces, SWOT and marketing mix models. The company marketing strategy and organisational structure are described, financial indicators are discussed making projections for the future. A 27-slide presentation covering a part of the report is provided in a separate file.
KEYWORDS: Strategic analysis, business plan, Logo Express, PEST, Porter’s Five Forces, SWOT, marketing mix,
S/B/537. Marketing plan for Scents of Time fragrances
- WORDS:
- 5650
- DATE:
- 2010
- PRICE:
- 59.99 GBP
The paper offers a marketing report on Scents of Time, a company that claims to recreate ancient fragrances. The report includes competitors' analysis, PEST, Porter's Five forces SWOT (TOWS) analysis, marketing mix (4Ps) analysis with relation to the male and female target markets in Germany and the UK, and a recommended course of action to implement the marketing plan.
KEYWORDS: Marketing plan, Scents of Time, fragrance, perfume, PEST, SWOT, Porter’s Five forces, marketing mix, competitor analysis,
C/B/2098. Role of Marketing in Marks & Spencer
- WORDS:
- 3100
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper looks at the changes in marketing strategies used by Marks & Spencer (M&S) to adapt to the changing economic environment. The background and business structure of M&S are described, strategic analysis of the company is conducted using the models of PESTEL, Porter’s Five Forces, and SWOT. Recommendations are suggested about the strategies of their market penetration, market development and product development.
KEYWORDS: Marks & Spencer, M&S, marketing strategy, PESTEL, SWOT, Porter’s Five Forces,
C/M/1304. Marketing plan for Thorntons' expansion to Latin America
- WORDS:
- 4050
- DATE:
- 2010
- PRICE:
- 49.99 GBP
The paper reports on the development of a marketing plan for the entry of Thorntons chocolates into the South American market, namely, to Venezuela and Peru. The market position of the company is analyzed using the models of SWOT, PESTEL, Porter’s Five Forces, marketing mix, etc. Marketing rout for Thorntons in Latin America are examined.
KEYWORDS: International marketing, SWOT, PESTEL, Porter’s Five Forces, Value chain, Marketing mix, Thorntons, chocolate,
C/B/2092. Analysis of UK National Newspaper Industry
- WORDS:
- 2550
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the UK national newspaper industry providing its overview and conducting analysis along the lines of the PESTEL and Porter’s 5 Forces models. Conclusions are made about the technological, social and environmental aspects of national newspapers’ readership, the strengths and weaknesses of the industry during the current global recession are highlighted.
KEYWORDS: PESTEL, Porter’s 5 Forces, UK national newspaper industry,
C/T/111. Analysis of Thailand as Tourist Destination
- WORDS:
- 3000
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper looks at the current situation in the Thai tourist industry examining the effects of the macroeconomic and operating environment on the country’s tourism. The development of tourism n Thailand is considered from the historical perspective, PEST analysis of Thailand’s macro environment and Porter’s Five Forces analysis of the tourism operating environment is conducted.
KEYWORDS: Tourism, Thailand, macro environment, operating environment, tourist destination, PEST, Porter’s Five Forces,
S/B/535. Strategic analysis of Siemens Xelibri
- WORDS:
- 2700
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks at Xelibri phones launched by Siemens describing the position of the company in the mobile industry, and conducting their analysis along the lines of PEST, Porter's Five Forces, SWOT and Value Chain models. Profit generating prospects for Xelibri are evaluated.
KEYWORDS: Siemens, Xelibri, mobile phone, PEST, Porter’s Five Forces, SWOT, Value Chain,
S/M/524. Global Wine Wars: Marketing French Wine in UK
- WORDS:
- 2500
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks at the global wine market examining the challenges faced by the traditional wine producers by new entrants. SLEPT (PESTL) and SWOT analysis of the wine industry is conducted, international marketing strategies for French wine growers in the UK market are considered discussing the competition within the market.
KEYWORDS: Wine Wars, French wine, UK wine market, SLEPT, SWOT,
C/B/2077. Apple's financial performance and strategic analysis
- WORDS:
- 7350
- DATE:
- 2009
- PRICE:
- 79.99 GBP
The paper reports on the financial performance of Apple Inc over 2006-2008 describing their history and conducting the company’s ratio analysis, Porter’s Five Forces analysis, SWOT analysis, and BCG analysis. Recommendations are suggested about Apple’s corporate strategy.
KEYWORDS: Apple, financial performance, strategic analysis, Porter’s Five Forces, SWOT, BCG,
C/F/612. Tata Motors: Performance analysis and future strategy
- WORDS:
- 9900
- DATE:
- 2009
- PRICE:
- 99.99 GBP
The paper examines the performance of the Indian company Tata Motors over 2009 comparing it to their performance in the past and addressing the difficulties related to the recession in the automobile industry. The company’s background is described, the development of the Tata Nano automobile is discussed, PESTLE, SWOT and financial ratio analysis of the company is conducted. Recommendations are suggested about the strategy that could be used to optimise the future performance of Tata Motors.
KEYWORDS: Tata Motors, business strategy, manufacturing, automobile, PESTLE, SWOT, financial ratios,
C/B/2076. New product development by Motorola
- WORDS:
- 5100
- DATE:
- 2009
- PRICE:
- 59.99 GBP
The paper reports on a new product development (NPD) by Motorola discussing the current situation at Motorola's handset division and the background for introducing the new product. NPD theory is reviewed considering the profitability of the NPD process, the calculation of resources, Porter's generic strategy, marketing mix features, etc.
KEYWORDS: New product development, Motorola, Porter\'s generic strategy, marketing mix,
C/B/2075. Dissertation. Strategic Management in Energy Industry during Global Financial Crisis: Case Study of Yemen LNG
- WORDS:
- 12800
- DATE:
- 2009
- PRICE:
- 129.99 GBP
The dissertation looks at the situation within the energy industry conducting a case study of Yemen LNG, a producer and exporter of liquefied natural gas, to develop strategic direction for the company in the period of the global financial crisis. Literature is reviewed on the theory of strategic management (SM) offering a classification of SM approaches (schools) based on strategy design, planning, positioning, entrepreneurial and cognitive input, culture, power, etc. SM in the energy industry is discussed focusing on SM in the conditions of financial and economic crisis. The research employs qualitative and quantitative methods based on secondary data. Analysis of Yemen LNG is conducted including competitor analysis, the models of PEST and SWOT. Conclusions are made about the internal and external environment of Yemen LNG offering a strategic scenario for the company’s development during the crisis.
KEYWORDS: Dissertation, financial crisis, energy industry, Yemen LNG, PEST, SWOT, competitor analysis, strategic management, liquefied natural gas,
S/M/502. Dissertation. Role of sales force in company's success: case of Foot Locker
- WORDS:
- 17500
- DATE:
- 2009
- PRICE:
- 179.99 GBP
The dissertation examines the role of an effective sales force in the company's business using a case study of Foot Locker in the UK market. Literature is reviewed on the theories of motivation that can be applied to the company's sales force, the effect of competition on sales processes, etc. The company's selling situation is examined, consumer spending trends in the Foot Locker's market are explored, analysis of the company is conducted using the models of SWOT and PEST, describing external and internal influences on the sales processes, the policies of the human resource management (HRM), etc. A sales presentation for the company is developed and evaluated.
KEYWORDS: Dissertation, sales, Foot Locker, SWOT, PEST, sales presentation,
C/B/2064. Proposal. Is there a market for Stradivarius in UK?
- WORDS:
- 3900
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper proposes research into the expansion of the Spanish fashion brand Stradivarius to the UK market. The background of the company is described, SWOT and Porter’s five forces analysis is used to identify the factors that will affect Stradivarius’ entry to the UK market. Literature relevant for the research is indicted, the methodology is described including the themes for the questionnaire, the timescale of the work is outlined.
KEYWORDS: Proposal, Stradivarius, fashion brand, expansion to UK, SWOT, Porter’s Five Forces, foreign market entry, International marketing,
C/B/2062. Strategic analysis and marketing plan for Ferrero
- WORDS:
- 3900
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper reports on the performance of the Ferrero confectionary brand describing the background of the organisation, and conducting analysis of their current situation along the lines of PESTEL, industry life cycle and Porter’s Five Forces models. The marketing position of Ferrero is described suggesting a marketing plan for their target markets, marketing objectives, budget implementation and control, etc.
KEYWORDS: Ferrero, PESTEL, Industry lifecycle, Porter’s Five Forces, marketing plan,
C/M/1258. Strategic marketing analysis of Toyota UK
- WORDS:
- 3800
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper reports on the marketing position of Toyota UK presenting an overview of the UK car market and conducting marketing analysis of the company within the framework of SWOT, PESTEL, Porter’s Five Forces, and Ansoff models. Toyota’s current marketing strategy is evaluated, a new strategic marketing plan for 2009-2012 is proposed including its implementation plan and evaluation criteria via key performance indicators (KPI).
KEYWORDS: Toyota UK, SWOT, PESTLE, Porter’s Five Forces, Ansoff, marketing plan, UK car market,
C/B/2056. Strategic analysis and business plan for Real Cool Bicycles
- WORDS:
- 3400
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper reports on the development of a business strategy for 2009-2014 for a bicycle manufacturing company Real Cool Bicycles (RCB). The business plan is developed on the basis of the company’s marketing audit and strategic analysis along the lines of PESTEL, SWOT, Ansoff, Porter’s five forces, and product portfolio models. The business plan outlines RCB mission and organisational competences, business objectives, business strategy, implementation plan, performance monitoring and performance evaluation techniques.
KEYWORDS: Real Cool Bicycles, RCB, business plan, strategic analysis, marketing audit, performance monitoring, performance evaluation, SWOT, PESTEL, Ansoff, Porter’s five forces, product portfolio analysis,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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