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Strategic Analysis

S/M/454. Marketing Plan for Caroll entering 'middle market' in China

WORDS:
4500
DATE:
2008
PRICE:
49.99 GBP

The paper examines the strategies of Caroll International SA, a clothing and accessories retailer planning to enter the Chinese market. The company's description is given including their history, marketing mix features, SWOT, etc. The European apparel retail market is described including competitor analysis, Porter's 5 Forces analysis, etc. The Chinese market is characterised using Porter's 5 Forces and PESTL models, marketing plan for the company is developed using Porter's strategic matrix, 7Ps, Boston model and Ansoff Matrix. Conclusions are made about Caroll's future prospects in China.

 

KEYWORDS: marketing, plan, caroll, entering, middle, market, china,

 
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