Browse our collection of papers in
Strategic Analysis

S/B/422. Marketing audit of Coca Cola

WORDS:
2900
DATE:
2006
PRICE:
29.99 GBP

The paper examines the strategies of Coca-Cola performing the company's marketing audit to develop a strategic and tactical plan for launching a new product Kick Start. The company's analysis is conducted using the models of PEST, SPICC, McKinsey 7S, marketing mix 7Ps, SWOT and Ansoff Matrix. The findings of the analysis are discussed with reference to Kick Start's marketing.

 

KEYWORDS: Marketing audit, Coca Cola, PEST, SWOT, SPICC, McKinsey 7S, 8S, 7P, marketing mix, Ans,

Other Papers On: Strategic Analysis
Other Papers On: Coca-Cola