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Strategic Analysis

S/B/415. Blacks Leisure Group: Where do we want to be and how might we get there?

WORDS:
1800
DATE:
2008
PRICE:
19.99 GBP

The paper reports on the objectives set in the mission statements of Blacks Leisure Group examining the marketing strategies that may be used to achieve these objectives within the frameworks of the Ansoff matrix, SMART and Marketing Mix approaches to market segmentation, targeting and positioning.

 

KEYWORDS: Blacks Leisure Group, marketing strategies, Ansoff matrix, SMART, Marketing Mix,

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