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Strategic Analysis

S/B/397. Marketing environment and strategy for improving marketing relationships: case study of Barclays Bank

WORDS:
7100
DATE:
2008
PRICE:
79.99 GBP

The paper examines the competitive position of Barclays Bank in the financial market providing an overview of the UK banking industry and analyzing Barclays along the lines of their organisational structure, sponsorship, performance during 2007, etc. The external factors affecting the bank are examined using the PESTEL and Porter's Five Forces models, the internal audit of Barclays is conducted using SWOT, Porter's generic strategies analysis, etc. Recommendations are suggested about the strategic alternatives of the bank's development.

 

KEYWORDS: Barclays Bank, PESTEL, Porters Five Forces, SWOT, generic strategies,

 
Other Papers On: Strategic Analysis
Other Papers On: Barclays Bank