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Strategic Analysis

S/B/202. Strategic analysis of GUCCI Group

WORDS:
3000
DATE:
2007
PRICE:
39.99 GBP

The paper offers strategic analysis of the Italian fashion company Gucci relating their background, conducting Porter's Five Forces analysis of the industry and the company analysis within the framework of the Ansoff matrix, SWOT, etc. The behaviour of luxury customers is reviewed with reference to Gucci's practices, culture and global strategy.

 

KEYWORDS: Gucci, Porters five forces, Ansoff, SWOT,

 
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