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Strategic Analysis

P/M/369. Strategic Analysis of Alcatel

WORDS:
4000
DATE:
2001
PRICE:
49.99 GBP

The paper reports on the performance of the French telecommunication company Alcatel covering its main business strategies. Portfolio analysis of the company is performed, the organisation's resources and capabilities are analysed using SWOT, PEST, Ansoff matrix, marketing mix, etc. Market entry options are discussed.

 

KEYWORDS: strategic, alcatel,

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